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C
The consumption(消费)idea and lifestyle of the young people are quietly changing. There is a new idea called Reverse(反向的)Consumption. It means that people no longer blindly buy very expensive things, but pay more attention to the cost performance(性价比). As a result, they are more willing to buy what they really need and compare the prices before buying them.
Reverse Consumption actually encourages people not to waste. Compared with traditional consumption habits, it refuses to keep buying new goods, and pays more attention to the quality of them. This idea has already become popular among the young. ★ News such as “young people are not crazy about changing their mobile phones any more”, “challenging 5-day within 27 yuan” and others have been on the front pages of newspapers.
Why are young people changing their ideas and spending less on buying? One of the reasons is that people have a different understanding of quality life. They come to realize that money and goods do not bring true happiness. They start to care more about personal growth, spirit and the building of social relationships. As a result, they begin to focus more on their inner needs, which helps to achieve a more meaningful life.
Young people are also caring more about the environment. Blind consumption may cause not only waste but also environmental pollution. So, they begin to play a part in protecting the environment through this new way of consumption. Instead of buying new things from traditional stores, many young people are turning to second-hand markets to find goods that can be reused or recycled.
Reverse Consumption influences(影响)the market and sellers in turn. The companies have to improve the quality of their goods and offer better services as well. One thing is for sure: Goods with higher quality and lower prices win.
(
A. Buying shoes more than you need.
B. Buying bags you really need.
C. Changing smart phones often.
D. Choosing cheap bags only.
(
A. And it has made a difference to their buying decisions.
B. Because they can't afford new goods.
C. So they are on the way of blind consumption.
D. Then they stop to live a hard life.
(
A. Being tired of shopping.
B. Being afraid to try new things.
C. Believing in expensive things.
D. Seeing the inner needs.
(
A. take environmental problems less seriously
B. sell environmentally friendly goods
C. offer beautiful goods in poor quality
D. put more ads on TV
(
A. He can't understand it.
B. He says yes to it.
C. He is unsure about it.
D. He is against it.
The consumption(消费)idea and lifestyle of the young people are quietly changing. There is a new idea called Reverse(反向的)Consumption. It means that people no longer blindly buy very expensive things, but pay more attention to the cost performance(性价比). As a result, they are more willing to buy what they really need and compare the prices before buying them.
Reverse Consumption actually encourages people not to waste. Compared with traditional consumption habits, it refuses to keep buying new goods, and pays more attention to the quality of them. This idea has already become popular among the young. ★ News such as “young people are not crazy about changing their mobile phones any more”, “challenging 5-day within 27 yuan” and others have been on the front pages of newspapers.
Why are young people changing their ideas and spending less on buying? One of the reasons is that people have a different understanding of quality life. They come to realize that money and goods do not bring true happiness. They start to care more about personal growth, spirit and the building of social relationships. As a result, they begin to focus more on their inner needs, which helps to achieve a more meaningful life.
Young people are also caring more about the environment. Blind consumption may cause not only waste but also environmental pollution. So, they begin to play a part in protecting the environment through this new way of consumption. Instead of buying new things from traditional stores, many young people are turning to second-hand markets to find goods that can be reused or recycled.
Reverse Consumption influences(影响)the market and sellers in turn. The companies have to improve the quality of their goods and offer better services as well. One thing is for sure: Goods with higher quality and lower prices win.
(
B
)26. Which of the following is Reverse Consumption?A. Buying shoes more than you need.
B. Buying bags you really need.
C. Changing smart phones often.
D. Choosing cheap bags only.
(
A
)27. Which of the following can be put in “★”?A. And it has made a difference to their buying decisions.
B. Because they can't afford new goods.
C. So they are on the way of blind consumption.
D. Then they stop to live a hard life.
(
D
)28. What leads to Reverse Consumption?A. Being tired of shopping.
B. Being afraid to try new things.
C. Believing in expensive things.
D. Seeing the inner needs.
(
B
)29. To win young people's hearts, a company should .A. take environmental problems less seriously
B. sell environmentally friendly goods
C. offer beautiful goods in poor quality
D. put more ads on TV
(
B
)30. What's the writer's attitude towards Reverse Consumption?A. He can't understand it.
B. He says yes to it.
C. He is unsure about it.
D. He is against it.
答案
【文章大意】本文是一篇说明文，主要介绍了现今人们拥有了和以往盲目消费不同的观念——反向消费观。
26. B 细节理解题。根据“It means that people no longer blindly buy very expensive things... compare the prices before buying them.”可知，反向消费观意味着人们不再盲目地购买非常昂贵的东西，而是更加注重性价比，因此，他们更愿意买他们真正需要的东西，并在购买之前比较价格。选项 B 最符合反向消费的含义。故选 B。
27. A 补全文章题。根据“This idea has already become popular among the young.”、“young people are not crazy about changing their mobile phones any more”和“challenging 5-day within 27 yuan”可知，此处说的是反向消费观的具体影响，A 项“这对他们的购买决定产生了影响。”符合语境。故选 A。
28. D 细节理解题。根据“Why are young people changing their ideas and spending less on buying... they begin to focus more on their inner needs, which helps to achieve a more meaningful life.”可知，反向消费观的形成原因是人们开始更多地关注自己的内心需求。故选 D。
29. B 推理判断题。根据“Young people are also caring more about the environment.”和“The companies have to improve the quality of their goods and offer better services as well.”可知，现在的年轻人更加注重环保，而企业为了迎合消费者，应当售卖环保制品。故选 B。
30. B 观点态度题。根据最后一段可知，反向消费反过来影响市场和卖家，这些公司必须提高产品质量，提供更好的服务。此处说的是反向消费观的正面影响，因此作者对这种消费观是赞成的。故选 B。
26. B 细节理解题。根据“It means that people no longer blindly buy very expensive things... compare the prices before buying them.”可知，反向消费观意味着人们不再盲目地购买非常昂贵的东西，而是更加注重性价比，因此，他们更愿意买他们真正需要的东西，并在购买之前比较价格。选项 B 最符合反向消费的含义。故选 B。
27. A 补全文章题。根据“This idea has already become popular among the young.”、“young people are not crazy about changing their mobile phones any more”和“challenging 5-day within 27 yuan”可知，此处说的是反向消费观的具体影响，A 项“这对他们的购买决定产生了影响。”符合语境。故选 A。
28. D 细节理解题。根据“Why are young people changing their ideas and spending less on buying... they begin to focus more on their inner needs, which helps to achieve a more meaningful life.”可知，反向消费观的形成原因是人们开始更多地关注自己的内心需求。故选 D。
29. B 推理判断题。根据“Young people are also caring more about the environment.”和“The companies have to improve the quality of their goods and offer better services as well.”可知，现在的年轻人更加注重环保，而企业为了迎合消费者，应当售卖环保制品。故选 B。
30. B 观点态度题。根据最后一段可知，反向消费反过来影响市场和卖家，这些公司必须提高产品质量，提供更好的服务。此处说的是反向消费观的正面影响，因此作者对这种消费观是赞成的。故选 B。
解析
【分析】
这是一篇关于反向消费的说明文阅读理解题，解题思路如下：
1. 第26题：属于细节理解题，需定位到第一段中反向消费的定义，对比选项找出符合“买真正需要的、注重性价比”的描述；
2. 第27题：是补全语句题，要结合上下文逻辑，前文提到反向消费在年轻人中流行，后文举了相关新闻例子，需选择能衔接前后、体现该观念对年轻人购买行为影响的句子；
3. 第28题：细节理解题，定位到第三段年轻人消费观念转变的原因，找到关于关注内心需求的表述；
4. 第29题：推理判断题，结合第四段年轻人关注环保以及最后一段企业需提升产品质量服务的内容，推断企业赢得年轻人青睐的做法；
5. 第30题：观点态度题，通过最后一段对反向消费正面影响的描述，判断作者的态度。
【解析】
26. 细节理解题。根据文章第一段“It means that people no longer blindly buy very expensive things, but pay more attention to the cost performance. As a result, they are more willing to buy what they really need and compare the prices before buying them.”可知，反向消费指人们更愿意购买真正需要的东西，注重性价比。选项A是买超出需要的鞋，C是频繁换手机，D是只选便宜的包，均不符合反向消费定义，只有B选项“买真正需要的包”符合，故选B。
27. 补全文章题。根据前文“This idea has already become popular among the young.”以及后文列举的“年轻人不再频繁换手机”“27元过5天”等新闻，可知此处需要衔接句说明反向消费对年轻人购买决策的影响。A选项“这对他们的购买决定产生了影响”符合语境；B选项“因为买不起新商品”、C选项“所以他们走向盲目消费”、D选项“然后他们开始过艰苦生活”均不符合上下文逻辑，故选A。
28. 细节理解题。根据第三段“Why are young people changing their ideas and spending less on buying? ... they begin to focus more on their inner needs, which helps to achieve a more meaningful life.”可知，年轻人消费观念转变（形成反向消费）的原因之一是他们开始更关注自身的内心需求，故选D。
29. 推理判断题。根据第四段“Young people are also caring more about the environment.”以及最后一段“The companies have to improve the quality of their goods and offer better services as well.”可知，年轻人关注环保，企业要迎合消费者需求，售卖环保产品是合理做法。A选项不重视环保、C选项卖劣质美观商品、D选项多投电视广告均不符合要求，故选B。
30. 观点态度题。根据最后一段“Reverse Consumption influences the market and sellers in turn. The companies have to improve the quality of their goods and offer better services as well. One thing is for sure: Goods with higher quality and lower prices win.”可知，作者阐述了反向消费带来的积极影响，说明作者对反向消费持赞成态度，故选B。
【答案】
26. B；27. A；28. D；29. B；30. B
【知识点】
说明文阅读理解、细节查找、推理判断
【点评】
本文围绕当下年轻人的反向消费观念展开，考查了细节理解、语句补全、推理判断、观点态度等多种阅读理解题型，既需要学生精准定位文章信息，又要求结合上下文进行逻辑推理。文章贴近生活实际，能引导学生树立理性的消费观念，是一篇兼具实用性和教育意义的阅读材料。
【难度系数】
0.6
这是一篇关于反向消费的说明文阅读理解题，解题思路如下：
1. 第26题：属于细节理解题，需定位到第一段中反向消费的定义，对比选项找出符合“买真正需要的、注重性价比”的描述；
2. 第27题：是补全语句题，要结合上下文逻辑，前文提到反向消费在年轻人中流行，后文举了相关新闻例子，需选择能衔接前后、体现该观念对年轻人购买行为影响的句子；
3. 第28题：细节理解题，定位到第三段年轻人消费观念转变的原因，找到关于关注内心需求的表述；
4. 第29题：推理判断题，结合第四段年轻人关注环保以及最后一段企业需提升产品质量服务的内容，推断企业赢得年轻人青睐的做法；
5. 第30题：观点态度题，通过最后一段对反向消费正面影响的描述，判断作者的态度。
【解析】
26. 细节理解题。根据文章第一段“It means that people no longer blindly buy very expensive things, but pay more attention to the cost performance. As a result, they are more willing to buy what they really need and compare the prices before buying them.”可知，反向消费指人们更愿意购买真正需要的东西，注重性价比。选项A是买超出需要的鞋，C是频繁换手机，D是只选便宜的包，均不符合反向消费定义，只有B选项“买真正需要的包”符合，故选B。
27. 补全文章题。根据前文“This idea has already become popular among the young.”以及后文列举的“年轻人不再频繁换手机”“27元过5天”等新闻，可知此处需要衔接句说明反向消费对年轻人购买决策的影响。A选项“这对他们的购买决定产生了影响”符合语境；B选项“因为买不起新商品”、C选项“所以他们走向盲目消费”、D选项“然后他们开始过艰苦生活”均不符合上下文逻辑，故选A。
28. 细节理解题。根据第三段“Why are young people changing their ideas and spending less on buying? ... they begin to focus more on their inner needs, which helps to achieve a more meaningful life.”可知，年轻人消费观念转变（形成反向消费）的原因之一是他们开始更关注自身的内心需求，故选D。
29. 推理判断题。根据第四段“Young people are also caring more about the environment.”以及最后一段“The companies have to improve the quality of their goods and offer better services as well.”可知，年轻人关注环保，企业要迎合消费者需求，售卖环保产品是合理做法。A选项不重视环保、C选项卖劣质美观商品、D选项多投电视广告均不符合要求，故选B。
30. 观点态度题。根据最后一段“Reverse Consumption influences the market and sellers in turn. The companies have to improve the quality of their goods and offer better services as well. One thing is for sure: Goods with higher quality and lower prices win.”可知，作者阐述了反向消费带来的积极影响，说明作者对反向消费持赞成态度，故选B。
【答案】
26. B；27. A；28. D；29. B；30. B
【知识点】
说明文阅读理解、细节查找、推理判断
【点评】
本文围绕当下年轻人的反向消费观念展开，考查了细节理解、语句补全、推理判断、观点态度等多种阅读理解题型，既需要学生精准定位文章信息，又要求结合上下文进行逻辑推理。文章贴近生活实际，能引导学生树立理性的消费观念，是一篇兼具实用性和教育意义的阅读材料。
【难度系数】
0.6
