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训练2 体裁：说明文 主题：社会现象 难度：★★★★★ 建议用时：9 min 正确率： /4
新素材·“过家家”式文创（原创）A sales clerk dressed in a traditional costume stands in front of a traditional Chinese medicine counter, diagnosing, prescribing, and preparing herbs. He carefully puts plush(毛绒) herbal medicine toys into a toy clay pot, shaking it while saying “The medicine is almost ready.” Afterward, he packs the “ready-to-drink” herbs for the customers, wishing them good health. This shopping experience takes place in a plush toy store in Guangzhou, South China’s Guangdong Province. While it may seem a childish pretend play, it actually draws a large number of adult customers.
This trend(趋势) is sweeping through tourist areas across the country, and it is often accompanied by the presence of Chinese-culture-inspired plush toys. The toys themselves are quite creative, with some standing for traditional local food, but it is the immersive(沉浸式的) shopping experience that truly fascinates young adults.
The “plush-toy trend” has swept the nation in many unexpected ways. Earlier in 2024, the spicy hotpot, or malatang, in Tianshui, Northwest China’s Gansu Province, rose to fame, becoming a trending dish throughout the nation. Due to its success, the Gansu Provincial Museum in Lanzhou later produced a malatang plush toy collection based on it.
These items copy ingredients like meatballs, crab sticks, rice cakes, and mushrooms. When buying the malatang plush toys, customers choose their preferred items, then the staff interact(互动) with them, asking about their preferences, sprinkling “secret sauce” and patiently “cooking” the “food” in a series of engaging interactions.
In Xi’an, plush toys inspired by the local food, roujiamo, have become a hit. When buying a roujiamo plush toy, customers are warmly greeted by shop assistants who ask their preferences for meat, sauce, and bun softness, as well as whether they’d like their toys packaged to go or for on-site enjoyment.
Shao Minghua, professor at the Institute for Cultural Industries of Shandong University, said that the growing interest among young people in museums and cultural brands—especially in the form of plush toys—reflects a developing cultural pride in the younger generation.
These immersive sales methods enable consumers to directly engage with the cultural significance and energy of the toys, highlighting the advantage of contextual marketing.
1. Why does the writer mention the shopping experience in Paragraph 1? ＞＞ 写作意图题
A. To introduce a trend of immersive shopping experience.
B. To express the popularity of traditional Chinese medicine.
C. To explain why adult customers prefer childish plush toys.
D. To encourage readers to buy Chinese-culture-inspired plush toys.
2. Which of the following words can describe herbal medicine plush toys, malatang plush toys and roujiamo plush toys? ＞＞ 细节推理题
①popular ②creative ③childish ④traditional ⑤culture-related ⑥high-interactive
A. ①②③⑥
B. ①②⑤⑥
C. ①③④⑤
D. ②④⑤⑥
3. According to the passage, what’s Shao Minghua’s attitude towards plush toys? ＞＞ 观点态度题
A. Unclear.
B. Uncaring.
C. Doubtful.
D. Supportive.
4. What’s the best title for the passage?
A. Plush Toys Increase Cultural Pride
B. Immersive Sales Methods Meet the Need
C. Chinese Local Food Turns into Plush Toys
D. Adults Find Their Inner Child Through Toys
新素材·“过家家”式文创（原创）A sales clerk dressed in a traditional costume stands in front of a traditional Chinese medicine counter, diagnosing, prescribing, and preparing herbs. He carefully puts plush(毛绒) herbal medicine toys into a toy clay pot, shaking it while saying “The medicine is almost ready.” Afterward, he packs the “ready-to-drink” herbs for the customers, wishing them good health. This shopping experience takes place in a plush toy store in Guangzhou, South China’s Guangdong Province. While it may seem a childish pretend play, it actually draws a large number of adult customers.
This trend(趋势) is sweeping through tourist areas across the country, and it is often accompanied by the presence of Chinese-culture-inspired plush toys. The toys themselves are quite creative, with some standing for traditional local food, but it is the immersive(沉浸式的) shopping experience that truly fascinates young adults.
The “plush-toy trend” has swept the nation in many unexpected ways. Earlier in 2024, the spicy hotpot, or malatang, in Tianshui, Northwest China’s Gansu Province, rose to fame, becoming a trending dish throughout the nation. Due to its success, the Gansu Provincial Museum in Lanzhou later produced a malatang plush toy collection based on it.
These items copy ingredients like meatballs, crab sticks, rice cakes, and mushrooms. When buying the malatang plush toys, customers choose their preferred items, then the staff interact(互动) with them, asking about their preferences, sprinkling “secret sauce” and patiently “cooking” the “food” in a series of engaging interactions.
In Xi’an, plush toys inspired by the local food, roujiamo, have become a hit. When buying a roujiamo plush toy, customers are warmly greeted by shop assistants who ask their preferences for meat, sauce, and bun softness, as well as whether they’d like their toys packaged to go or for on-site enjoyment.
Shao Minghua, professor at the Institute for Cultural Industries of Shandong University, said that the growing interest among young people in museums and cultural brands—especially in the form of plush toys—reflects a developing cultural pride in the younger generation.
These immersive sales methods enable consumers to directly engage with the cultural significance and energy of the toys, highlighting the advantage of contextual marketing.
1. Why does the writer mention the shopping experience in Paragraph 1? ＞＞ 写作意图题
A. To introduce a trend of immersive shopping experience.
B. To express the popularity of traditional Chinese medicine.
C. To explain why adult customers prefer childish plush toys.
D. To encourage readers to buy Chinese-culture-inspired plush toys.
2. Which of the following words can describe herbal medicine plush toys, malatang plush toys and roujiamo plush toys? ＞＞ 细节推理题
①popular ②creative ③childish ④traditional ⑤culture-related ⑥high-interactive
A. ①②③⑥
B. ①②⑤⑥
C. ①③④⑤
D. ②④⑤⑥
3. According to the passage, what’s Shao Minghua’s attitude towards plush toys? ＞＞ 观点态度题
A. Unclear.
B. Uncaring.
C. Doubtful.
D. Supportive.
4. What’s the best title for the passage?
A. Plush Toys Increase Cultural Pride
B. Immersive Sales Methods Meet the Need
C. Chinese Local Food Turns into Plush Toys
D. Adults Find Their Inner Child Through Toys
答案
【语篇解读】本文是一篇说明文。文章主要介绍了极具创意的文创产品销售方式，将受中国文化启发的毛绒玩具以沉浸式的购物体验售卖。
1. A 推理判断题。根据第二段“This trend is sweeping through tourist areas across the country, and it is often accompanied by the presence of Chinese-culture-inspired plush toys ... it is the immersive shopping experience that truly fascinates young adults.”可知第一段通过描述广州市一家毛绒玩具店的购物体验介绍了一种趋势，即售卖受中国文化启发的毛绒玩具，给予顾客沉浸式的购物体验。故选A。
2. B 推理判断题。根据第一段“it actually draws a large number of adult customers”，第三段“rose to fame”和第五段“have become a hit”可知三款毛绒玩具都很受欢迎，①符合；根据第二段“The toys themselves are quite creative”可知三款毛绒玩具都很有创意，②符合；三款毛绒玩具分别与传统中药以及地方美食有关，由此可知都与文化有关，⑤符合；根据第一段“shaking it while saying ... wishing them good health”，第四段“the staff interact with them, asking about their preferences ... in a series of engaging interactions”和第五段“customers are warmly greeted by shop assistants ... their toys packaged to go or for on-site enjoyment”可知三款毛绒玩具售卖时，售货员会与顾客进行互动，⑥符合。故选B。
3. D 推理判断题。根据第六段“the growing interest among young people in museums and cultural brands—especially in the form of plush toys—reflects a developing cultural pride in the younger generation”可知邵明华教授认为年轻人对毛绒玩具的兴趣日益增长反映了年轻一代的文化自豪感不断发展，由此可知他对毛绒玩具持支持态度。故选D。
4. C 标题归纳题。结合文章内容可知，本文主要介绍了极具创意的文创产品，即中国地方美食变身毛绒玩具，以沉浸式的购物体验售卖。故选C。
1. A 推理判断题。根据第二段“This trend is sweeping through tourist areas across the country, and it is often accompanied by the presence of Chinese-culture-inspired plush toys ... it is the immersive shopping experience that truly fascinates young adults.”可知第一段通过描述广州市一家毛绒玩具店的购物体验介绍了一种趋势，即售卖受中国文化启发的毛绒玩具，给予顾客沉浸式的购物体验。故选A。
2. B 推理判断题。根据第一段“it actually draws a large number of adult customers”，第三段“rose to fame”和第五段“have become a hit”可知三款毛绒玩具都很受欢迎，①符合；根据第二段“The toys themselves are quite creative”可知三款毛绒玩具都很有创意，②符合；三款毛绒玩具分别与传统中药以及地方美食有关，由此可知都与文化有关，⑤符合；根据第一段“shaking it while saying ... wishing them good health”，第四段“the staff interact with them, asking about their preferences ... in a series of engaging interactions”和第五段“customers are warmly greeted by shop assistants ... their toys packaged to go or for on-site enjoyment”可知三款毛绒玩具售卖时，售货员会与顾客进行互动，⑥符合。故选B。
3. D 推理判断题。根据第六段“the growing interest among young people in museums and cultural brands—especially in the form of plush toys—reflects a developing cultural pride in the younger generation”可知邵明华教授认为年轻人对毛绒玩具的兴趣日益增长反映了年轻一代的文化自豪感不断发展，由此可知他对毛绒玩具持支持态度。故选D。
4. C 标题归纳题。结合文章内容可知，本文主要介绍了极具创意的文创产品，即中国地方美食变身毛绒玩具，以沉浸式的购物体验售卖。故选C。
