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五、热点素材阅读理解。
On 18th June, Chinese brand Pop Mart held a special livestream (直播) event on AliExpress, a famous online shopping platform in the world. The event drew a huge group of people from many countries. As soon as listings to over 10 popular products—including Labubu and other famous characters—were posted, they sold out in no time. This marked Pop Mart's first worldwide livestream featuring internet stars advertising products. The company invited Teala Dunn, a well - known online personality, to host the event.
Pop Mart's popularity is growing both online and in real stores worldwide. In cities like Paris and London, Pop Mart stores have opened in busy areas. Overseas fans often wait for hours to buy the most wanted products. Reporters say these stores are always full of excited customers!
On Wednesday night, Pop Mart started the first worldwide online pre - sale (预售) for Labubu 3.0. It's the third toy in the “Big into Energy” collection, and it caused a huge stir in the market. Official information shows that over 300,000 units were sold on Pop Mart's JD store, while Tmall sold over 700,000. All together, they plan to sell 4 to 5 million units. Each costs 99 yuan (13.78), so they might make over 500 million yuan in sales!
The introduction of Labubu 3.0 also hit the secondary market. People who buy products to resell at higher prices used to sell a full box of six blind boxes for 1,500 - 2,800 yuan. Now the price has dropped to 650 - 800 yuan. Earlier, a giant mint - colour Labubu doll (131 cm tall) sold at an auction (拍卖) for 1.08 million yuan. That's amazing!
Why is Labubu so famous worldwide? An expert said it's because of its special design, the fun blind box model, social influence, and local designs. Labubu has an “ugly - cute” look that breaks normal beauty rules. It connects with young people who want to be different. Also, cross - border (跨境的) platforms help people buy Pop Mart products, and the brand has opened some stores overseas to sell directly. No wonder everyone loves Labubu!
(
A. By asking a question.
B. By presenting a special activity.
C. By introducing a famous person.
D. By comparing different products.
(
A. Pop Mart has new store designs.
B. Paris and London love Pop Mart.
C. Pop Mart is getting popular worldwide.
D. Reporters often visit Pop Mart stores.
(
A. Party.
B. Noise.
C. Trouble.
D. Excitement.
(
A. Labubu 3.0 appeared.
B. The design became unpopular.
C. Pop Mart stopped producing them.
D. Teala Dunn stopped advertising them.
(
A. Stop selling Labubu.
B. Cut down product prices.
C. Open more overseas stores.
D. Pay attention only to auctions.
On 18th June, Chinese brand Pop Mart held a special livestream (直播) event on AliExpress, a famous online shopping platform in the world. The event drew a huge group of people from many countries. As soon as listings to over 10 popular products—including Labubu and other famous characters—were posted, they sold out in no time. This marked Pop Mart's first worldwide livestream featuring internet stars advertising products. The company invited Teala Dunn, a well - known online personality, to host the event.
Pop Mart's popularity is growing both online and in real stores worldwide. In cities like Paris and London, Pop Mart stores have opened in busy areas. Overseas fans often wait for hours to buy the most wanted products. Reporters say these stores are always full of excited customers!
On Wednesday night, Pop Mart started the first worldwide online pre - sale (预售) for Labubu 3.0. It's the third toy in the “Big into Energy” collection, and it caused a huge stir in the market. Official information shows that over 300,000 units were sold on Pop Mart's JD store, while Tmall sold over 700,000. All together, they plan to sell 4 to 5 million units. Each costs 99 yuan (13.78), so they might make over 500 million yuan in sales!
The introduction of Labubu 3.0 also hit the secondary market. People who buy products to resell at higher prices used to sell a full box of six blind boxes for 1,500 - 2,800 yuan. Now the price has dropped to 650 - 800 yuan. Earlier, a giant mint - colour Labubu doll (131 cm tall) sold at an auction (拍卖) for 1.08 million yuan. That's amazing!
Why is Labubu so famous worldwide? An expert said it's because of its special design, the fun blind box model, social influence, and local designs. Labubu has an “ugly - cute” look that breaks normal beauty rules. It connects with young people who want to be different. Also, cross - border (跨境的) platforms help people buy Pop Mart products, and the brand has opened some stores overseas to sell directly. No wonder everyone loves Labubu!
(
B
)1. 新考法 How does the writer start the passage?A. By asking a question.
B. By presenting a special activity.
C. By introducing a famous person.
D. By comparing different products.
(
C
)2. What does the second paragraph mainly talk about?A. Pop Mart has new store designs.
B. Paris and London love Pop Mart.
C. Pop Mart is getting popular worldwide.
D. Reporters often visit Pop Mart stores.
(
D
)3. What does the underlined word “stir” in Paragraph 3 mean?A. Party.
B. Noise.
C. Trouble.
D. Excitement.
(
A
)4. Why did the price of Labubu blind boxes drop in the secondary market?A. Labubu 3.0 appeared.
B. The design became unpopular.
C. Pop Mart stopped producing them.
D. Teala Dunn stopped advertising them.
(
C
)5. 新考法 What might Pop Mart do next according to the passage?A. Stop selling Labubu.
B. Cut down product prices.
C. Open more overseas stores.
D. Pay attention only to auctions.
答案
1. B 【点拨】由首句“On 18th June, Chinese brand Pop Mart held a special livestream(直播) event on AliExpress...”可知，本文通过展示一项特殊活动开头。
2. C 【点拨】通读第二段，且由首句“Pop Mart's popularity is growing both online and in real stores worldwide.”可知，第二段主要谈及 Pop Mart 品牌在全世界流行。
3. D 【点拨】由在京东商城售出了 30 多万件，而天猫则售出了 70 多万件可知，拉布布 3.0 的推出引起巨大的轰动。
4. A 【点拨】由第四段中的“The introduction of Labubu 3.0 also hit the secondary market. People who buy products to resell at higher prices used to sell a full box of six blind boxes for 1,500-2,800 yuan. Now the price has dropped to 650-800 yuan.”可知，拉布布 3.0 的出现导致二手市场拉布布盲盒价格的下降。
5. C 【点拨】由最后一段中的“Also, cross-border(跨境的) platforms help people buy Pop Mart products, and the brand has opened some stores overseas to sell directly.”可知，接下来 Pop Mart 品牌会开设更多的海外商店。
2. C 【点拨】通读第二段，且由首句“Pop Mart's popularity is growing both online and in real stores worldwide.”可知，第二段主要谈及 Pop Mart 品牌在全世界流行。
3. D 【点拨】由在京东商城售出了 30 多万件，而天猫则售出了 70 多万件可知，拉布布 3.0 的推出引起巨大的轰动。
4. A 【点拨】由第四段中的“The introduction of Labubu 3.0 also hit the secondary market. People who buy products to resell at higher prices used to sell a full box of six blind boxes for 1,500-2,800 yuan. Now the price has dropped to 650-800 yuan.”可知，拉布布 3.0 的出现导致二手市场拉布布盲盒价格的下降。
5. C 【点拨】由最后一段中的“Also, cross-border(跨境的) platforms help people buy Pop Mart products, and the brand has opened some stores overseas to sell directly.”可知，接下来 Pop Mart 品牌会开设更多的海外商店。
解析
【分析】
我们可以逐题梳理解题思路：
1. 第1题问作者开篇方式，直接定位文章第一句，就能发现开头直接介绍了泡泡玛特举办的特殊跨境直播活动，逐一排除不符合的选项即可得到答案。
2. 第2题问第二段主旨，优先找段落首句的主旨句，后续的巴黎伦敦开店、粉丝排队等内容都是对主旨的举例支撑，直接匹配对应选项。
3. 第3题是词义猜测题，结合stir后文给出的超高销量数据，能判断出产品上市引发了市场的热烈反响，匹配含义最贴近的选项。
4. 第4题问二手市场盲盒降价的原因，直接定位第四段开头的内容，就能找到价格下降和Labubu3.0推出的直接关联。
5. 第5题是推理判断题，结合最后一段提到的品牌已经在海外开设部分直营店、全球热度持续走高的背景，就能合理推断出品牌后续的发展动作，排除无依据的错误选项。
【解析】
1. 定位文章开篇第一句"On 18th June, Chinese brand Pop Mart held a special livestream event on AliExpress, a famous online shopping platform in the world"，作者通过介绍一场特殊的直播活动开启全文，没有提出问题、没有开篇介绍名人、也没有对比不同产品，因此选B。
2. 第二段首句就是段落主旨句"Pop Mart's popularity is growing both online and in real stores worldwide"，后续列举的海外开店、粉丝排队抢购、店内顾客爆满的细节，都是为了说明泡泡玛特在全球越来越受欢迎，对应C选项。
3. 结合后文Labubu3.0的销量数据：京东售出超30万件，天猫售出超70万件，总计划销量达400-500万件，市场反响极其热烈，"caused a huge stir"指的是引发市场的巨大轰动，含义和Excitement最接近，选D。
4. 定位第四段前两句"The introduction of Labubu 3.0 also hit the secondary market. People who buy products to resell at higher prices used to sell a full box of six blind boxes for 1,500 - 2,800 yuan. Now the price has dropped to 650 - 800 yuan"，明确说明是Labubu3.0的推出冲击了二级市场，导致盲盒价格下跌，选A。
5. 根据最后一段"Also, cross-border platforms help people buy Pop Mart products, and the brand has opened some stores overseas to sell directly"，结合泡泡玛特全球热度持续攀升的背景，可以推断品牌后续会开设更多海外门店扩大布局，其余选项均无原文依据，选C。
【答案】
1.B 2.C 3.D 4.A 5.C
【知识点】
细节信息查找，主旨大意判断，词义猜测推理
【点评】
本题结合潮玩热点素材命题，覆盖了阅读理解常考的开篇方式判断、主旨大意、词义猜测、细节理解、推理判断五大题型，既考查学生准确定位原文信息的基础阅读能力，也融入了新考法的素养导向，引导学生结合文本逻辑做合理推断，难度适中。
【难度系数】
0.7
我们可以逐题梳理解题思路：
1. 第1题问作者开篇方式，直接定位文章第一句，就能发现开头直接介绍了泡泡玛特举办的特殊跨境直播活动，逐一排除不符合的选项即可得到答案。
2. 第2题问第二段主旨，优先找段落首句的主旨句，后续的巴黎伦敦开店、粉丝排队等内容都是对主旨的举例支撑，直接匹配对应选项。
3. 第3题是词义猜测题，结合stir后文给出的超高销量数据，能判断出产品上市引发了市场的热烈反响，匹配含义最贴近的选项。
4. 第4题问二手市场盲盒降价的原因，直接定位第四段开头的内容，就能找到价格下降和Labubu3.0推出的直接关联。
5. 第5题是推理判断题，结合最后一段提到的品牌已经在海外开设部分直营店、全球热度持续走高的背景，就能合理推断出品牌后续的发展动作，排除无依据的错误选项。
【解析】
1. 定位文章开篇第一句"On 18th June, Chinese brand Pop Mart held a special livestream event on AliExpress, a famous online shopping platform in the world"，作者通过介绍一场特殊的直播活动开启全文，没有提出问题、没有开篇介绍名人、也没有对比不同产品，因此选B。
2. 第二段首句就是段落主旨句"Pop Mart's popularity is growing both online and in real stores worldwide"，后续列举的海外开店、粉丝排队抢购、店内顾客爆满的细节，都是为了说明泡泡玛特在全球越来越受欢迎，对应C选项。
3. 结合后文Labubu3.0的销量数据：京东售出超30万件，天猫售出超70万件，总计划销量达400-500万件，市场反响极其热烈，"caused a huge stir"指的是引发市场的巨大轰动，含义和Excitement最接近，选D。
4. 定位第四段前两句"The introduction of Labubu 3.0 also hit the secondary market. People who buy products to resell at higher prices used to sell a full box of six blind boxes for 1,500 - 2,800 yuan. Now the price has dropped to 650 - 800 yuan"，明确说明是Labubu3.0的推出冲击了二级市场，导致盲盒价格下跌，选A。
5. 根据最后一段"Also, cross-border platforms help people buy Pop Mart products, and the brand has opened some stores overseas to sell directly"，结合泡泡玛特全球热度持续攀升的背景，可以推断品牌后续会开设更多海外门店扩大布局，其余选项均无原文依据，选C。
【答案】
1.B 2.C 3.D 4.A 5.C
【知识点】
细节信息查找，主旨大意判断，词义猜测推理
【点评】
本题结合潮玩热点素材命题，覆盖了阅读理解常考的开篇方式判断、主旨大意、词义猜测、细节理解、推理判断五大题型，既考查学生准确定位原文信息的基础阅读能力，也融入了新考法的素养导向，引导学生结合文本逻辑做合理推断，难度适中。
【难度系数】
0.7
