Ⅰ. 阅读下面的短文,从每题所给的选项中选出最佳选项
Bringing a product to the Chinese market can be a major barrier for a burgeoning company looking to expand abroad. But according to a new research in consumer behavior and global marketing,for a Western brand to crack the Chinese market,the name is the most important.
The young,educated Chinese consumers who are highly bicultural(双元文化) tend to more favorably evaluate brand translations that keep both the sound and the meaning of the original name,says Carlos J. Torelli,a professor of business administration at Illinois.
The study shows how integrative responses(综合反应)to culture mixing,in the context of Western brand names translated into Chinese,can influence consumer evaluations of products.
“What we found is that if you're targeting young Chinese consumers,they tend to be more bicultural,” Torelli said. “The established view of Chinese consumers is that they are conservative in the sense that they value tradition and conformity,but Westerners tend to be more open to new experiences or are individualistic(个人主义) in the sense that they emphasize new things like autonomy and pursuing one's own goals.”
()1. What is the important thing in the Chinese market?
A. Culture. B. Name. C. Consumers. D. Product.
()2. Who are highly bicultural?
A. The old. B. The children. C. The young. D. The students.
()3. According to the research,the Chinese consumers are ______.
A. conservative and value the tradition
B. positive and value the tradition
C. open and emphasize the new things
D. negative and pursue own goals
()4. What is the attitude of the writer?
A. Positive. B. Critical. C. Neutral. D. Negative.

【解析】：1. 由第一段“for a Western brand to crack the Chinese market, the name is the most important”可知答案为B。
2. 由第二段“The young, educated Chinese consumers who are highly bicultural”可知答案为C。
3. 由第四段“The established view of Chinese consumers is that they are conservative in the sense that they value tradition”可知答案为A。
4. 文章客观陈述研究发现，未体现作者个人态度，故为中立，答案为C。
【答案】：BCAC