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A man once said how useless it was to put advertisements in newspapers. “Last week,” said the man, “my umbrella was stolen from a London church. As it was a gift, I spent twice its worth(价值) in advertising, but I didn’t get it back.”
“How did you write your advertisement?” asked one of the listeners, a businessman.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday, a black silk umbrella. Anyone who finds it will receive ten pounds on leaving it at No.5 Broad Street. My assistant will be at the reception desk.”
“Now,” said the businessman, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is very important. Let me write one for your umbrella, and if it fails, I’ll buy you a new one.”
The businessman then took out a piece of paper and wrote, “If the man who was seen taking an umbrella from the City Church last Sunday doesn’t wish to get into trouble, he will return the umbrella to No.5 Broad Street. He is well known.”
This appeared in the newspaper, and on the following morning, the man was surprised when he opened the door. In the doorway lay twelve umbrellas of all sizes and colors, and his own was among them. Many had notes with them saying that they had been taken by mistake, and begging(乞求) the owner not to say anything about the matter.
56. According to the first advertisement, anyone who ________ would receive ten pounds.
A. found the umbrella
B. advertised in the newspaper
C. gave the umbrella to the owner
D. left the umbrella at No.5 Broad Street
57. The result of the first advertisement was that ________.
A. the man got the umbrella
B. a businessman answered
C. the man wasted his money
D. a businessman came to help
58. The businessman suggested that the man should ________.
A. have another try
B. buy a new one
C. report to the police
D. learn how to express
59. We can infer from the reading ________.
A. twelve men lost their umbrellas
B. the man got his missing umbrella back
C. the businessman worked for a newspaper
D. some people took the umbrellas by mistake
60. The story mainly tells us ________.
A. the gift is important
B. the way of expressing is important
C. advertisements are useless
D. the businessman is helpful
“How did you write your advertisement?” asked one of the listeners, a businessman.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday, a black silk umbrella. Anyone who finds it will receive ten pounds on leaving it at No.5 Broad Street. My assistant will be at the reception desk.”
“Now,” said the businessman, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is very important. Let me write one for your umbrella, and if it fails, I’ll buy you a new one.”
The businessman then took out a piece of paper and wrote, “If the man who was seen taking an umbrella from the City Church last Sunday doesn’t wish to get into trouble, he will return the umbrella to No.5 Broad Street. He is well known.”
This appeared in the newspaper, and on the following morning, the man was surprised when he opened the door. In the doorway lay twelve umbrellas of all sizes and colors, and his own was among them. Many had notes with them saying that they had been taken by mistake, and begging(乞求) the owner not to say anything about the matter.
56. According to the first advertisement, anyone who ________ would receive ten pounds.
A. found the umbrella
B. advertised in the newspaper
C. gave the umbrella to the owner
D. left the umbrella at No.5 Broad Street
57. The result of the first advertisement was that ________.
A. the man got the umbrella
B. a businessman answered
C. the man wasted his money
D. a businessman came to help
58. The businessman suggested that the man should ________.
A. have another try
B. buy a new one
C. report to the police
D. learn how to express
59. We can infer from the reading ________.
A. twelve men lost their umbrellas
B. the man got his missing umbrella back
C. the businessman worked for a newspaper
D. some people took the umbrellas by mistake
60. The story mainly tells us ________.
A. the gift is important
B. the way of expressing is important
C. advertisements are useless
D. the businessman is helpful
答案
56—60 DCABB
