A
On hearing the words “Just do it!”, you will know there is a Nike product nearby. If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan is to brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message in people’s minds. It’s almost certain that every brand has a popular slogan.
“Just do it!”—a slogan that speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
What would be the best title for the text?
A. Just Do It!
B. Slogan and Brand
C. Famous Slogans
D. What Is a Good Slogan?

B

该题要求选择最能概括全文主旨的标题。文章开篇通过Nike和Coca-Cola的例子引出广告标语（slogan）与品牌（brand）的关系，随后明确阐述标语对品牌的重要性，并进一步以Nike的标语为例说明标语如何吸引特定消费者。全文核心围绕标语与品牌之间的联系展开，而非单纯介绍标语本身或探讨何为优秀标语。选项B“Slogan and Brand”准确概括了这一主题，其他选项或片面或偏离核心。