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B(2023·南通市海安期中)
新素材 科普知识 Colour psychology(心理学) is the study of the influences that colours have on how humans behave and feel. There have been many experiments with colour since it was discovered in 1666. How does colour influence your moods? Let's take a deeper dive into colour psychology.
Colour Influences Moods
Colour has more influence in our lives than we realize. It can influence our minds, bodies and moods. Colours close to the red spectrum(光谱) are warmer colours, including red, orange and yellow. These warm colours suggest feelings of warmth, comfort, anger and hostility(敌意), while blue colours like purple and green are known for suggesting feelings of calm, sadness, or coldness.
Colour Therapy
Colour psychology can also be used as a therapy. In fact, old cultures practised something called Chromotherapy, or light medicine, which used colours to cure. However, even though some psychologists look at colour therapy doubtfully, it is still used today in some medical practices. Research has shown that the "mood-changing effect" of colour may not last(持续) long in many cases. A blue room may cause feelings of calm at the beginning, but the effect disappears after a short period.
Studies have also shown that colour can influence your performance. A study was done in six experiments involving 71 college students who were given a number. Each number was coloured red, green, or black before the students took a five-minute test. Of those uncovered to the colour red before taking an exam, it was shown to harm their performance in the test.
Colour in Consumption(消费)
We also see colour psychology in advertising, suggesting that some colours or shades can have a wide influence, improving our moods or causing worries. However, the colour of the products we buy may have something to do with our personality and why we choose the product. From the clothes we wear, to the car we drive—the colour can tell about how people notice us. For example, some realize the colour black is powerful. When we think of expensive cars, most of them are black.
Colour has played an important part in sending information and even influencing our decisions. Interest in colour psychology is growing, and there is still a lot to learn how it can influence our moods, buys and performance.
( )1. According to the passage, what is colour psychology?
A. It studies how scientists are influenced by different colours.
B. It studies how colours influence humans' actions and moods.
C. It studies how to divide colours into different groups.
D. It studies how to do experiments with different colours.
( )2. Which of the following is TRUE about colour therapy?
A. All psychologists find colour therapy useful.
B. People in old times knew nothing about colour therapy.
C. The influence of colour therapy may not last long.
D. Red can help students get good marks in exams.
( )3. What can we infer from the passage?
A. We can tell a person's personality according to their preferred colour.
B. Most customers would like to buy black cars instead of white ones.
C. The colour of products has something to do with their quality.
D. Most companies prefer to use the colour black in the advertisements.
( )4. In which section of a website can we possibly read the passage?
A. Travel guide.
B. News report.
C. Business.
D. Science.
新素材 科普知识 Colour psychology(心理学) is the study of the influences that colours have on how humans behave and feel. There have been many experiments with colour since it was discovered in 1666. How does colour influence your moods? Let's take a deeper dive into colour psychology.
Colour Influences Moods
Colour has more influence in our lives than we realize. It can influence our minds, bodies and moods. Colours close to the red spectrum(光谱) are warmer colours, including red, orange and yellow. These warm colours suggest feelings of warmth, comfort, anger and hostility(敌意), while blue colours like purple and green are known for suggesting feelings of calm, sadness, or coldness.
Colour Therapy
Colour psychology can also be used as a therapy. In fact, old cultures practised something called Chromotherapy, or light medicine, which used colours to cure. However, even though some psychologists look at colour therapy doubtfully, it is still used today in some medical practices. Research has shown that the "mood-changing effect" of colour may not last(持续) long in many cases. A blue room may cause feelings of calm at the beginning, but the effect disappears after a short period.
Studies have also shown that colour can influence your performance. A study was done in six experiments involving 71 college students who were given a number. Each number was coloured red, green, or black before the students took a five-minute test. Of those uncovered to the colour red before taking an exam, it was shown to harm their performance in the test.
Colour in Consumption(消费)
We also see colour psychology in advertising, suggesting that some colours or shades can have a wide influence, improving our moods or causing worries. However, the colour of the products we buy may have something to do with our personality and why we choose the product. From the clothes we wear, to the car we drive—the colour can tell about how people notice us. For example, some realize the colour black is powerful. When we think of expensive cars, most of them are black.
Colour has played an important part in sending information and even influencing our decisions. Interest in colour psychology is growing, and there is still a lot to learn how it can influence our moods, buys and performance.
( )1. According to the passage, what is colour psychology?
A. It studies how scientists are influenced by different colours.
B. It studies how colours influence humans' actions and moods.
C. It studies how to divide colours into different groups.
D. It studies how to do experiments with different colours.
( )2. Which of the following is TRUE about colour therapy?
A. All psychologists find colour therapy useful.
B. People in old times knew nothing about colour therapy.
C. The influence of colour therapy may not last long.
D. Red can help students get good marks in exams.
( )3. What can we infer from the passage?
A. We can tell a person's personality according to their preferred colour.
B. Most customers would like to buy black cars instead of white ones.
C. The colour of products has something to do with their quality.
D. Most companies prefer to use the colour black in the advertisements.
( )4. In which section of a website can we possibly read the passage?
A. Travel guide.
B. News report.
C. Business.
D. Science.
答案
B
; C
; A
; D
; C
; A
; D
