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三、阅读七选五
阅读下面短文，从短文后的选项中选出可以填入空白处的最佳选项。选项中有两项为多余选项。
体裁：说明文 主题：科普知识 难度：★★★★ 建议用时：7 min 正确率： /5
A trip to the supermarket has now become more than a simple shopping experience. In fact, it is now a carefully designed form of psychological persuasion(心理说服). Shopkeepers know how to create an environment that makes customers(消费者) buy more than they planned. For example, the smell of freshly baked bread can make customers feel hungry and increase their desire to buy food without noticing.. 1 ＞＞逻辑关系
Now researchers are studying how the way people are influenced in their buying decisions can be explained by swarm intelligence(群体智能). 2 ＞＞逻辑关系 If a certain product seems popular, customers naturally believe it is worth buying.
With the help of modern technology, some supermarkets now provide real-time buying information. As customers walk past shelves, a small screen may tell them how many other shoppers have chosen a certain product. 3 ＞＞逻辑关系 It is known as a "swarm move", which increases sales without offering discounts(折扣) simply because it makes customers feel confident about choosing what everyone else buys.
4 When they are at home, shoppers are also likely to follow the crowd online. Online shopping platforms show popularity lists, suggestions, and "most bought" tags. Even being alone, they think they are shopping independently, but they are still influenced by others' choices.
All these strategies(策略) show that modern consumers are often guided by small but not noticeable psychological hints(心理暗示) rather than wise decision-making. 5
A. People often choose products that are popular with other customers.
B. In this way, it encourages them to put more food into their basket.
C. The same psychological strategies are also used for shopping online.
D. People may not notice, but they are being guided all the time while shopping.
E. This method makes shoppers feel doubtful(怀疑的) if they are making the "right" choice.
F. As a result, these products sell more quickly than cheaper, harder to see products.
G. That is, how bees or any social(社会的) animal, including humans, behave in a crowd.
1.
阅读下面短文，从短文后的选项中选出可以填入空白处的最佳选项。选项中有两项为多余选项。
体裁：说明文 主题：科普知识 难度：★★★★ 建议用时：7 min 正确率： /5
A trip to the supermarket has now become more than a simple shopping experience. In fact, it is now a carefully designed form of psychological persuasion(心理说服). Shopkeepers know how to create an environment that makes customers(消费者) buy more than they planned. For example, the smell of freshly baked bread can make customers feel hungry and increase their desire to buy food without noticing.. 1 ＞＞逻辑关系
Now researchers are studying how the way people are influenced in their buying decisions can be explained by swarm intelligence(群体智能). 2 ＞＞逻辑关系 If a certain product seems popular, customers naturally believe it is worth buying.
With the help of modern technology, some supermarkets now provide real-time buying information. As customers walk past shelves, a small screen may tell them how many other shoppers have chosen a certain product. 3 ＞＞逻辑关系 It is known as a "swarm move", which increases sales without offering discounts(折扣) simply because it makes customers feel confident about choosing what everyone else buys.
4 When they are at home, shoppers are also likely to follow the crowd online. Online shopping platforms show popularity lists, suggestions, and "most bought" tags. Even being alone, they think they are shopping independently, but they are still influenced by others' choices.
All these strategies(策略) show that modern consumers are often guided by small but not noticeable psychological hints(心理暗示) rather than wise decision-making. 5
A. People often choose products that are popular with other customers.
B. In this way, it encourages them to put more food into their basket.
C. The same psychological strategies are also used for shopping online.
D. People may not notice, but they are being guided all the time while shopping.
E. This method makes shoppers feel doubtful(怀疑的) if they are making the "right" choice.
F. As a result, these products sell more quickly than cheaper, harder to see products.
G. That is, how bees or any social(社会的) animal, including humans, behave in a crowd.
1.
B
2. G
3. A
4. C
5. D
答案
三、【语篇解读】本文是一篇说明文，文章介绍超市如何利用心理说服和群体智能影响消费者的购买决策，以及这些策略在线上购物中的应用。
1. B 【解析】根据前文“For example, the smell of freshly baked bread can make customers feel hungry and increase their desire to buy food without noticing.”可知，刚烤好面包的香气会让顾客感到饥饿，悄悄增加他们购买食物的欲望，B 选项“通过这种方式，它鼓励他们往购物篮里放更多食物。”直接说明香气的作用效果，衔接自然。故选 B。
＞＞ 递进关系
2. G 【解析】根据前文“Now researchers are studying how the way people are influenced in their buying decisions can be explained by swarm intelligence.”可知，现在研究人员正在研究人们的购买决策受影响的方式如何用群体智能来解释，G 选项“也就是蜜蜂或包括人类在内的任何群居动物在群体中的行为方式。”解释了“群体智能”的含义，承接前文。故选 G。
＞＞ 解释关系
3. A 【解析】根据前文“... a small screen may tell them how many other shoppers have chosen a certain product.”可知，一个小屏幕可能会告诉他们有多少其他顾客选择了某款产品，A 选项“人们通常选择受其他顾客欢迎的产品。”说明这种信息展示会引导顾客选择热门商品，符合逻辑。故选 A。
＞＞ 因果关系
4. C 【解析】根据后文“When they are at home, shoppers are also likely to follow the crowd online.”可知，当顾客在家时，他们也可能在网上跟风，C 选项“同样的心理策略也用于网上购物。”承上启下，引出线上购物的情况。故选 C。
5. D 【解析】根据前文“All these strategies show that modern consumers are often guided by small but not noticeable psychological hints rather than wise decision-making.”可知，所有这些策略表明，现代消费者往往被细微但不易察觉的心理暗示所引导，而非明智的决策，D 选项“人们可能没有注意到，但他们在购物时一直被引导着。”与前文“not noticeable psychological hints”相呼应，总结全文观点。故选 D。
1. B 【解析】根据前文“For example, the smell of freshly baked bread can make customers feel hungry and increase their desire to buy food without noticing.”可知，刚烤好面包的香气会让顾客感到饥饿，悄悄增加他们购买食物的欲望，B 选项“通过这种方式，它鼓励他们往购物篮里放更多食物。”直接说明香气的作用效果，衔接自然。故选 B。
＞＞ 递进关系
2. G 【解析】根据前文“Now researchers are studying how the way people are influenced in their buying decisions can be explained by swarm intelligence.”可知，现在研究人员正在研究人们的购买决策受影响的方式如何用群体智能来解释，G 选项“也就是蜜蜂或包括人类在内的任何群居动物在群体中的行为方式。”解释了“群体智能”的含义，承接前文。故选 G。
＞＞ 解释关系
3. A 【解析】根据前文“... a small screen may tell them how many other shoppers have chosen a certain product.”可知，一个小屏幕可能会告诉他们有多少其他顾客选择了某款产品，A 选项“人们通常选择受其他顾客欢迎的产品。”说明这种信息展示会引导顾客选择热门商品，符合逻辑。故选 A。
＞＞ 因果关系
4. C 【解析】根据后文“When they are at home, shoppers are also likely to follow the crowd online.”可知，当顾客在家时，他们也可能在网上跟风，C 选项“同样的心理策略也用于网上购物。”承上启下，引出线上购物的情况。故选 C。
5. D 【解析】根据前文“All these strategies show that modern consumers are often guided by small but not noticeable psychological hints rather than wise decision-making.”可知，所有这些策略表明，现代消费者往往被细微但不易察觉的心理暗示所引导，而非明智的决策，D 选项“人们可能没有注意到，但他们在购物时一直被引导着。”与前文“not noticeable psychological hints”相呼应，总结全文观点。故选 D。
解析
【分析】
做七选五题目时，需先通读全文把握说明文主旨，再结合每个空格的上下文逻辑关系（如举例说明、概念解释、因果关联、承上启下、总结呼应等）匹配选项。第1空前文举面包香气的例子，需选体现香气对购买行为作用的选项；第2空前文提到“群体智能”，需选解释该概念的选项；第3空前文提到屏幕显示其他顾客的选择，需选体现顾客会跟随热门选择的选项；第4空后文讲线上购物的跟风行为，需选承上启下连接线上场景的选项；第5空前文总结消费者被心理暗示引导，需选呼应前文“不易察觉的暗示”的总结性选项。
【解析】
1. 根据前文“刚烤好面包的香气让顾客感到饥饿，悄悄增加购买食物的欲望”，B选项“通过这种方式，鼓励他们往购物篮里放更多食物”直接承接香气的作用效果，符合逻辑，故选B。
2. 前文提到“群体智能”，G选项“也就是蜜蜂或包括人类在内的群居动物在群体中的行为方式”解释了群体智能的含义，承接前文概念，故选G。
3. 前文提到屏幕显示其他顾客的选择，A选项“人们通常选择受其他顾客欢迎的产品”说明这种信息对顾客选择的引导作用，符合逻辑，故选A。
4. 后文讲线上购物的跟风行为，C选项“同样的心理策略也用于网上购物”承上启下，连接线下到线上的场景，故选C。
5. 前文总结消费者被不易察觉的心理暗示引导，D选项“人们可能没注意到，但购物时一直被引导着”呼应前文“not noticeable psychological hints”，总结全文观点，故选D。
【答案】B G A C D
【知识点】七选五语篇逻辑衔接、说明文上下文理解
【点评】本题为说明文类七选五，围绕购物场景的心理策略展开，需重点把握上下文的逻辑关系，解题时结合空格前后内容匹配选项，难度适中。
【难度系数】0.4
做七选五题目时，需先通读全文把握说明文主旨，再结合每个空格的上下文逻辑关系（如举例说明、概念解释、因果关联、承上启下、总结呼应等）匹配选项。第1空前文举面包香气的例子，需选体现香气对购买行为作用的选项；第2空前文提到“群体智能”，需选解释该概念的选项；第3空前文提到屏幕显示其他顾客的选择，需选体现顾客会跟随热门选择的选项；第4空后文讲线上购物的跟风行为，需选承上启下连接线上场景的选项；第5空前文总结消费者被心理暗示引导，需选呼应前文“不易察觉的暗示”的总结性选项。
【解析】
1. 根据前文“刚烤好面包的香气让顾客感到饥饿，悄悄增加购买食物的欲望”，B选项“通过这种方式，鼓励他们往购物篮里放更多食物”直接承接香气的作用效果，符合逻辑，故选B。
2. 前文提到“群体智能”，G选项“也就是蜜蜂或包括人类在内的群居动物在群体中的行为方式”解释了群体智能的含义，承接前文概念，故选G。
3. 前文提到屏幕显示其他顾客的选择，A选项“人们通常选择受其他顾客欢迎的产品”说明这种信息对顾客选择的引导作用，符合逻辑，故选A。
4. 后文讲线上购物的跟风行为，C选项“同样的心理策略也用于网上购物”承上启下，连接线下到线上的场景，故选C。
5. 前文总结消费者被不易察觉的心理暗示引导，D选项“人们可能没注意到，但购物时一直被引导着”呼应前文“not noticeable psychological hints”，总结全文观点，故选D。
【答案】B G A C D
【知识点】七选五语篇逻辑衔接、说明文上下文理解
【点评】本题为说明文类七选五，围绕购物场景的心理策略展开，需重点把握上下文的逻辑关系，解题时结合空格前后内容匹配选项，难度适中。
【难度系数】0.4
