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五、根据中文提示完成下列句子
1. 你注意到颜色和文化之间有关系吗？
Have you noticed that
2. 老师告诉我们,在中国文化当中红色代表好运。
The teacher told us that
3. 所以,我们能看见红色常被使用在婚礼这样的庆典中。
So we can see that
4. 但在西方,女性喜欢在结婚那天穿白色因为它代表纯洁。
But in the West, women like to
5. 我不知道世界各地是否别的颜色也用在婚礼中。但我想这可以取决于个人品味。
I don't know
1. 你注意到颜色和文化之间有关系吗？
Have you noticed that
there is a relationship between colors and cultures
?2. 老师告诉我们,在中国文化当中红色代表好运。
The teacher told us that
red represents good luck
in Chinese culture.3. 所以,我们能看见红色常被使用在婚礼这样的庆典中。
So we can see that
red is often used in celebrations such as weddings
.4. 但在西方,女性喜欢在结婚那天穿白色因为它代表纯洁。
But in the West, women like to
wear white on their wedding day because it represents purity
.5. 我不知道世界各地是否别的颜色也用在婚礼中。但我想这可以取决于个人品味。
I don't know
if other colors are also used
at weddings around the world. But I think it can depend on personal taste
.答案
1. there is a relationship between colors and cultures
2. red represents good luck
3. red is often used in celebrations such as weddings
4. wear white on their wedding day because it represents purity
5. if other colors are also used; depend on personal taste
2. red represents good luck
3. red is often used in celebrations such as weddings
4. wear white on their wedding day because it represents purity
5. if other colors are also used; depend on personal taste
六、阅读理解
How important is colour in the business world? Google, one of the biggest US companies, is trying to find it out. The company has already found "a close connection between colour and satisfaction with a person's work area".
"Colour is a silent salesperson," said Elyria Kemp. Kemp is following colour trends (趋势) in business. According to Kemp, when people make an evaluation (评估) of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on colour alone. That's why so many companies are researching their colour choices. They are spending thousands of dollars on the research, too. Just think of UPS's Pullman brown, Coca-Cola's red and Tiffany & Co.'s blue.
Coca-Cola's red colour dates back more than 100 years. The soft drink was shipped in barrels painted red. The success of Tiffany & Co. is that the company's jewellery (珠宝) is connected to its blue colour. It is used to wrap (包装) every product because the colour was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany's annual collection of beautifully hand-made jewels, which first came out in 1845.
When something is right because you get a feeling of safety, and it's not something that you think about. It just will hit you. And sometimes, if it's done wrong, that also hits you.
(
A. How to create a better work area.
B. How to become the biggest US company.
C. The secret of success in the business world.
D. The connection between colour and business.
(
A. in a short time
B. in a long time
C. based on its shape
D. based on their feelings
(
A. It only sells women's clothes.
B. Blue is its owner's favourite colour.
C. All its products are wrapped in blue.
D. Its colour dates back over 200 years.
(
A. the importance of colour in the business world
B. the bad influence colour has on big companies
C. the colours which are popular in the United States
D. the relation between colour and a company's name
How important is colour in the business world? Google, one of the biggest US companies, is trying to find it out. The company has already found "a close connection between colour and satisfaction with a person's work area".
"Colour is a silent salesperson," said Elyria Kemp. Kemp is following colour trends (趋势) in business. According to Kemp, when people make an evaluation (评估) of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on colour alone. That's why so many companies are researching their colour choices. They are spending thousands of dollars on the research, too. Just think of UPS's Pullman brown, Coca-Cola's red and Tiffany & Co.'s blue.
Coca-Cola's red colour dates back more than 100 years. The soft drink was shipped in barrels painted red. The success of Tiffany & Co. is that the company's jewellery (珠宝) is connected to its blue colour. It is used to wrap (包装) every product because the colour was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany's annual collection of beautifully hand-made jewels, which first came out in 1845.
When something is right because you get a feeling of safety, and it's not something that you think about. It just will hit you. And sometimes, if it's done wrong, that also hits you.
(
D
) 1. What is Google trying to find out?A. How to create a better work area.
B. How to become the biggest US company.
C. The secret of success in the business world.
D. The connection between colour and business.
(
A
) 2. People usually make an evaluation of a product ______.A. in a short time
B. in a long time
C. based on its shape
D. based on their feelings
(
C
) 3. What do we know about Tiffany & Co. according to the passage?A. It only sells women's clothes.
B. Blue is its owner's favourite colour.
C. All its products are wrapped in blue.
D. Its colour dates back over 200 years.
(
A
) 4. The passage is mainly about ______.A. the importance of colour in the business world
B. the bad influence colour has on big companies
C. the colours which are popular in the United States
D. the relation between colour and a company's name
答案
1. D
2. A
3. C
4. A
2. A
3. C
4. A
